By Jason Catullo
 Utilizing the Online Media Center is an effective way to generate buzz for celebrity appearances at your booth. | |
As anticipation for the 2014 SEMA Show grows, reporters covering all segments of the industry begin a steady search for news from SEMA Show exhibitors. New product intros, updates to signature product lines, booth demonstrations, project-vehicle reveals and celebrity appearances are a few examples of the Show-related news circulating prior to the event.
Available to exhibitors of the 2014 SEMA Show, the Online Media Center at www.SEMAShow.com/press is an easy and effective way for companies to generate buzz for their participation in the upcoming Show, Tuesday–Friday, November 4–7.
Not only will outside sources use your releases to circulate news about the most prolific automotive gathering in the world, SEMA’s own editorial staff uses the releases in Show announcements and publications—including SEMA News, SEMA Show Daily, SEMA eNews. With the a direct line to thousands of trade professionals, the goal of the in-house publications is to highlight the exciting premieres and product ideas that you have planned for the 2014 Show. There is no charge to submit a release, and it will appear online for all reporters to access.
To learn more about the service, contact Monika Earle via e-mail at monikae@sema.org or by phone at 909-978-6722.