Celebrate the Industry's Next Generation of Innovators

In the decade that she has worked with Skyjacker, Lee McGuire has racked up an impressive list of accomplishments and awards. Plus, as a former chairman of SEMA’s Young Executives Network and an active member of the SEMA Businesswomen’s Network, she has never been hesitant to volunteer to advance the aftermarket industry.

“I didn’t grow up in racing or the automotive world, but I love marketing,” she said. “The aftermarket has given me an avenue to do advertising and marketing on a national level.

“I think the important trends to look out for are certainly what’s new or up-and-coming in social media. Social media and all the new channels to reach consumers are changing the way people are searching and buying suspension products.”

On the other hand, McGuire believes that the industry’s greatest challenges lay in adapting to new vehicle technologies and marketing trends. “In the aftermarket, we are not always the first to embrace new trends, but that is becoming more important to reach the new consumers getting into the hobby.”

In her briefcase: An iPhone, a small stack of business cards, a pen and a yellow legal pad plus her favorite lipstick, which “a girl has to have wherever she goes.”