Create Global Products for the 2014 Toyota Land Cruiser

By Linda Spencer

	The ’14 Toyota Land Cruiser will be available to SEMA members for a Measuring Session at the SEMA Garage in Diamond Bar, California, February 24–28, 2014.

Create product for the ’14 Toyota Land Cruiser—not just for your United States customers but also for markets around the world—at a Measuring Session, held in cooperation with Toyota Motor Co. February 24–28, 2014, from 8:30 a.m.–4:00 p.m., at the SEMA Garage in Diamond Bar, California.

More than 6.5 million Toyota Land Cruisers—in a series reiteration—have been sold in 180 countries since they first went into production in ’51. This vehicle, currently produced in Japan and China, is popular in key markets around the world, including Russia, China, the Middle East and Australia. Below is a chart of the top 15 markets around the world for the Land Cruiser (or Land Cruiser 200 as it’s called in some countries). The number-one market for the Land Cruiser is Russia with 12,312 units sold in ’11, according to IHS data.

Motorists in the Middle East and the United States are offered V8 gasoline engines, while in Australia and Russia, the most popular model is the V8 twin turbodiesel.

The deadline to register for this Measuring Session is February 21. For more information on SEMA's international programs, visit sema.org/international or contact lindas@sema.org.

Top 15 countries for the Land Cruiser (in order of sales):

• Russia
• Oman
• Australia
• China
• United Arab Emirates
• Saudi Arabia
• Qatar
• Bahrain
• Kuwait
• Japan
• China
• Ukraine
• France
• Germany
• United States

SEMA calculations from 2011 IHS data