By Zane Clark
 The National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) will offer four free automotive dealer sessions at the 2013 SEMA Show. | |
The National Independent Automobile Dealers Association (NIADA) and the Professional Restylers Organization (PRO) have joined forces to offer four free automotive dealer sessions at the 2013 SEMA Show focusing on creating dealership profit centers through accessorization.
Whether you sell new- or late-model vehicles, now is the time to discover ways to dramatically increase sales and profits. Participate in the SEMA Auto Dealer sessions and take the lead in your market.
Maximizing Dealership Profitability With Accessories, Powered by NIADA and PRO
Tuesday, November 5, 2013, from 3:00 p.m.–4:00 p.m.
Las Vegas Convention Center N253
Ellen McKoy, Trucking Times magazine, and Ron Leslie, Katzkin, will join two franchised dealers.
Accessorizing is the cornerstone to building high-margin profit centers. Learn how your dealership can capture its share of the lucrative accessory business. Hear from the experts as they share insights on industry trends and provide proven strategies on how to implement a successful accessory program. A must-attend session for any franchised dealership principal or manager looking to accelerate sales and profits and outmaneuver the competition.
The New Car Dealer’s Opportunity in Automotive Accessories, Powered by NIADA and PRO
Wednesday, November 6, 2013, from 11:00 a.m.–12:00 p.m.
Las Vegas Convention Center N256
Steve Bruyn, Foresight Research
When the dealer experience includes the retailing of automotive accessories, a new profit opportunity is the result. How big is that opportunity and what are the specifics about what customers expect? That is the subject of this SEMA education session. Learn what the most popular automotive accessories are by segment. It’s no longer just about pickups and SUVs. Women and Baby Boomers are spending big money on accessories, and they likely will continue on this path. Which vehicle brands are most often accessorized and how much do customers spend? Do buyers accessorize at the time of new-car delivery or later? Do accessories play a role in dealer selection? These are some of the questions that will be addressed.
Auto Dealers: Creating the Best Possible Sales Team, Powered by NIADA and PRO
Wednesday, November 6, 2013, from 1:00 p.m.–2:00 p.m.
Las Vegas Convention Center N254
Maria Grande, Grande Consulting
We will reveal the top motivators for the four personality styles, helping you identify the strengths of your current sales team and showing you how to create better synergy. We will also help you appeal to the internal and external customer on a different level to build relationships and increase sales.
Used-Vehicle Accessorizing: The New Profit Center, Powered by NIADA and PRO
Thursday, November 7, 2013, from 9:30 a.m.–10:30 a.m.
Las Vegas Convention Center N254
Ellen Mckoy, Trucking Times magazine; Dave Edmondson, Roadwire; Lou Tedeschi, president, A.S.P.I. Motor Cars; Fred Petrivelli, Keystone Automotive; Zane Clark, SEMA
Whether you’re an independent used-car dealer or manage the used-car department in a franchised dealership, this session is for you. Learn from a panel of experts how to use accessories to turn late-model cars and trucks into eye-catching profit generators. Discover new ways to speed inventory turns, drive up sales and profits and set your dealership apart from the competition.
For a complete list of educational sessions visit www.SEMAShow.com/Education. Auto Dealer Sessions are free with your SEMA Show registration.