By SEMA Editors
 Tom Gattuso of SEMA helped lead a seminar dedicated to developing an effective exhibitor strategy for the SEMA Show. | |
To help SEMA members prepare for the Show, the SEMA Education Institute (SEI) has developed a three-part series of webinars designed to help exhibitors—both first-timers and veterans—get the most out of their SEMA Show investment. Preparing for the Show is a tremendous task, and to successfully navigate the logistical and operational aspects involved, a strategy is needed.
The first session in the series covered pre-Show marketing and provided insight on proven ways to drive booth traffic, tactics for getting exposure and attention at the Show and how to eliminate costly exhibitor mistakes.
The previously conducted session is available now for SEMA members to view free of charge.
Develop your pre-SEMA Show marketing strategy and greatly increase your chances for success. Whether this is your first year exhibiting or you have years of experience, this session will give you the head start needed to increase booth traffic, gain exposure and minimize costly mistakes.