The 1970 SEMA Show, held at the Anaheim Convention Center in January, had NASA’s accomplishments as an underlying theme. Astronaut Pete Conrad was scheduled to appear at the Show to receive SEMA’s first honorary membership, but he was bed-ridden with the flu. SEMA President Roy Richter, with an assist from Ray Brock, phoned Conrad during the SEMA banquet and read him the words engraved on a special plaque designed to celebrate Conrad's achievements.