How the Google and Verizon Partnership May Slow Down Your Website

Google's recent move to forsake Net Neutrality—the premise that all content on the web should be distributed even-handedly—threatens to have serious consequences for specialty-equipment industry websites, especially if other titans of the Internet follow suit. Slower-loading industry websites and bidding wars for preferential treatment from Internet service providers (ISPs) could become a sobering new reality for auto-parts businesses as the Internet's current democratization gives way to enhanced service for those with the deepest pockets. [Read more]