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| SEMA has re-launched EnjoyTheDrive.com, which now features member products, a new widget and consumer-generated content. |
In response to member requests to take advantage of social media and other means to raise consumer awareness of our industry’s products, EnjoyTheDrive.com has been updated and is now live. New features of the consumer-focused website now include:
- Access to new products, vehicles and industry trends as seen at the 2009 SEMA Show
- User-generated content reported by enthusiast opinion leaders
- A downloadable widget that allows visitors to create custom feeds of vehicle and product information from SEMA members
- Information and links to SEMA consumer programs, including Take A Kid to A Car Show, Racers Against Street Racing (RASR), the SEMA Memorial Scholarship Fund and the SEMA Action Network
EnjoyTheDrive.com will continue to be the primary SEMA tool for consumers to get information from the association and its members. Future site functionality will enhance SEMA members ability to promote their products to automotive enthusiasts.