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| Get a chance to test drive the new Ford Fiesta at the SEMA Show before it even arrives for sale in the United States. |
SEMA will be the next stop in Ford's aggressive consumer grassroots test drive tour as part of the Fiesta Movement (www.fiestamovement.com), the company’s social media campaign to build awareness for the new Fiesta launching next year. From November 3–6, a team representing the Fiesta Movement will be located at the Motor Trend Proving Ground, hosted by Bondurant Racing School of High Performance Driving, during the SEMA Show, offering test drives of a European-spec Fiesta.
The test drive location will also be a free wireless Internet hotspot for visitors. This will allow visitors to share their Fiesta experiences immediately following the drive, providing the online community real-time updates about the test-drive events.
Those who complete a test drive will receive a downloadable music playlist that was compiled with the Fiesta and its audience in mind. Test drivers also will be eligible to win the grand prize: two all-expense paid trips for two to attend top music festivals in Chicago, New Orleans and Indio, California. Trips include VIP/backstage passes and VIP access to Spin magazine’s afterparty for the events selected.
Information about drive stops, including monthly calendars, is available on www.fiestamovement.com under the “Test Drives” section. Visitors to the site can also sign up to receive test drive updates, as they become available.