Is Poor Product Information Costing You Sales?

About seven or eight months ago, a successful retail chain with a 20-year, 10-location brick-and-mortar history decided that it was time it competed on the web with a full e-commerce solution. The chain identified 200 product lines as mission critical for the launch of the site and set out to gather the necessary data.

Find out how this common retailer/distribution problem can also spell doom for manufacturers in the current issue of SEMA News.