How do you advertise and promote your business and products? SEMA members recently said that car shows were the number-one avenue for product promotion, according to SEMA market research. From having parts installed on a project car to making actual connections with consumers by having a booth at a show, specialty-equipment companies take advantage of the large crowds of enthusiasts that car shows attract.
But while 52% of SEMA members surveyed earlier this year said they take advantage of a car show, less than a third (28%) indicated that they promote their products via automotive enthusiast online forums.
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Preliminary results from SEMA’s 2008 Automotive Lifestyle Study shows that nearly half (47%) of enthusiasts surveyed say they visit automotive forums to gather information on custom parts and accessories prior to making a purchase. And 24% of forum visitors say they do so at least once a day.
SEMA members have an opportunity to reach their target consumer by having a presence on relevant online forums, either to talk about new products, offer expert advice or talk about their presence at past or upcoming car shows.
Each year SEMA surveys automotive magazine subscribers via an online survey sent to subscribers of 21 different magazine titles. Preliminary results from the 2008 Automotive Lifestyles Survey represent nearly 1,900 respondents.
For more original SEMA market research, visit www.sema.org/research.