Research

HOW SEMA MEMBERS SELL THEIR PRODUCTS

Knowing where SEMA members are selling their products is just as important as understanding what products are sold. Several distribution channels exist in the specialty-equipment market today, ranging from discount automotive chains to direct sales. The table below shows that in 2008, SEMA members said that they are selling an average of 33% of their products directly to consumers.


The second largest percentage of SEMA-member products are sold through warehouse distributors, 22% on average of specialty-equipment parts and accessories, according to survey results. Nearly half (47%) of SEMA members surveyed classified themselves as “manufacturers” of specialty equipment, so warehouse distributors are likely to play a big part in the distribution of specialty aftermarket parts and accessories.

SEMA administered a survey to its members at the beginning of this year in order to measure industry market trends and provide a benchmark for others in the specialty-equipment industry to follow. A total of 415 complete responses were gathered from a variety of company types. 

Additional SEMA-member trends survey data can be found in the all-new 2008 Trends and Forecasts Report Quarterly Update–Q2. The latest SEMA report uncovers the latest consumer buying trends and enthusiast specialty-equipment product purchases.

To download your copy of this report, as well as other original SEMA market research, visit www.sema.org/research.