Tires and wheels are the most sought-after products by consumers, so it should not come as a surprise that one of the largest and fastest-growing sections of the SEMA Show is the Performance Tires & Wheel area, sponsored by the Tire Industry Association (TIA). Considered by some to be the fashion center of the SEMA Show, this section features the latest technologies in performance and off-road tires for passenger cars, light trucks, SUVs and racing cars. The bulk of the exhibitors can be found in the lower level of South Hall, with additional exhibitors located on the north end of the upper level (also in South Hall).
To view all of the exhibitors in the Performance Tires & Wheels section, click here.