As the foundation of the automotive specialty-equipment industry, hot rods and customs remain an integral part of the SEMA Show. In addition to hundreds of booths showcasing custom and specialty parts, tires and accessories for hot rods, visitors to Hot Rod Alley will be treated to some of the most creative and artistic vehicles on display, and they will be able to talk directly with representatives from the Hot Rod Industry Alliance (HRIA), a SEMA council dedicated to preserving and promoting the hot-rod industry.
To view all of the companies exhibiting in Hot Rod Alley of the 2007 SEMA Show click here. To view all of the sections and exhibitors of the 2007 SEMA Show, visit www.SEMAShow.com.