With extensive involvement in SEMA and the automotive industry for more than 35 years, Rudd's leadership and guidance have been pivotal to the industry. His tenure on the SEMA Board of Directors, including notable roles such as treasurer and chair-elect, provided invaluable direction and stability to the organization. Furthermore, Rudd's active participation across various councils, networks, and committees fostered collaboration and unity within the industry. His efforts facilitated networking opportunities, thereby promoting collective progress and growth, solidifying SEMA's role as a unifying force. Today, as president of Bob Cook Sales, Rudd's responsibilities encompass a myriad of roles, from business management and sales leadership to manufacturer representation. His steadfast dedication to advancing the interests of his clients and the industry at large continues to be the guiding force behind his illustrious career.

"How do I now enter industry eternity with my heroes, my mentors, my friends? There is nothing more humbling than to be honored by your peers," said Rudd.