“Honest Charley’s” was one of the first speed shops to distribute a “wish book,” an accessories catalog. “Honest Charley” Card was an innovative marketer and celebrity of the speed and custom equipment trade. Charley, a life-long car guy, grew his local speed shop into a successful coast-to-coast mail-order business. As a pioneer of the retail business, he was one of the first to publish a parts catalog—back in 1948. He also was among the earliest adopters of computers, proud of the IBM 360 his company used to track inventory and orders.