Member Updates

 

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Rebranded SEMA Wheel & Tire Council Welcomes Brake and Suspension to Membership

 

 

The SEMA Wheel, Tire, Suspension & Brake Council (WTSBC) has announced Michael Malloy of Turn 14 Distribution, Jeremy Purick of Pure Performance Group, Inc. and DBA Rock Krawler Suspension, and Ryan Rutledge of Air Lift Company as the Council's newest Select Committee members. Malloy, Purick, and Rutledge will serve a two-year volunteer term. 

 

Michael Malloy 

Malloy is the Vice President of Purchasing at Turn 14 Distribution. In his role, he reports to the President and COO and has complete P&L responsibility for a team of 24 merchandising professionals. He also manages core buying, inventory management, relationship management, data enrichment, career development, and more. Skilled in data management, distribution/logistics, and strategic planning, Malloy’s career path has allowed him to work in every level of the industry, with the goal of a long purchasing career.  

 

Jeremy Purick  

Purick is the CEO of Pure Performance Group Inc., which does business at Rock Krawler Suspension. Purick’s primary job function is suspension design, evaluation, and testing. His secondary job functions are to oversee all business aspects including and not limited to; manufacturing, manufacturing techniques, overseeing marketing efforts, and procurement. Skilled in engineering, manufacturing, and supply chain, Purick has been designing, testing, and manufacturing suspension systems and related products for over 23 years.  

 

Ryan Rutledge 

Rutledge is the Controls Engineering Manager at Air Lift Company. In his role, he is responsible for leading a team of engineers that develop control systems for aftermarket suspension systems. Markets include performance and utility, primary and secondary air suspension, and related chassis electronics. Skilled in engineering, OEM design/technology, and product management, Rutledge is extremely passionate about chassis technologies and enjoys the teaching experience of sharing this knowledge with others. 

 

In addition to the new Select Committee members, WTSBC welcomes back chair Michael Lusso, COATS LLC; Chair-Elect Brett Kinsfather, Shopmonkey; Immediate Past Chair Todd Steen, Jackson Marketing Group; Dan Guyer, Keystone Automotive Operations; Matthew Harris, Custom Wheel House; Annie Last, Hawk Performance; Alexander Martinez, Meta Martini; Brian McCroskey, Thyssenkrupp BILSTEIN of America, Inc.; Mike Messina, Brembo North America; John Rastetter, Tire Rack; Dan Ricehouse, Wheel Pros; Gary Ruede, Discount Tire; Heather Tausch, Battle Motors; and Jason Weidmann, The Wheel Group.