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Collage of three different kinds if wheels.

 

By WheelPrice  
WheelPrice has introduced the automotive industry’s first AI-powered fitment assistant, creating a new standard to address one of the biggest challenges in the business. 

Historically, finding a set of wheels and tires with perfect fitment has been both a confusing and error-prone process for car enthusiasts and selecting the wrong set often leads to wasted time and expensive returns. Distributors feel the pain as well, suggesting the wrong fitment can result in higher return rates and increased customer service demands which puts pressure on already thin profit margins, and ultimately, an unhappy customer. 

With ever evolving consumer preferences, wheel fitment has evolved into an artform. Import, overlanding, and off-road applications often require an understanding of offset, fender clearance, and backspacing. These insights are traditionally buried in niche forums and considered tribal knowledge. The second-hand wheel market particularly highlights these challenges. 

"Our AI platform simplifies this process by offering chassis-specific recommendations," says Wally Namane, Chief Product Officer. "It goes beyond traditional tools by including necessary component (spacers, adapters, suspension modifications, etc.) to help enthusiasts achieve the look and performance they're after." Current capabilities of existing tools on the market typically only provide OEM or minimally modified fitment recommendations. 

With the AI-powered assistant, there is no more friction when enthusiasts look for proper fitment. It provides the users with real-time recommendations tailored to their vehicles – eliminating guesswork and offers buyers confidence in their purchasing decisions. 

SEMA has been synonymous with innovation in the aftermarket industry by continuously highlighting how technology is reshaping the space. Tools like WheelPrice’s AI fitment assistant showcase the industry’s evolution towards thinking about what’s ahead of the curve and improving efficiency. 

You can learn more about the company and try out the fitment assistant tool by visiting WheelPrice.com and downloading the iOS or Android app. 

 

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