The SEMA Wheel & Tire Council (WTC) and Tire Industry Association (TIA) will host a joint SEMA Show Education seminar that will explore the challenge and opportunities with wheel and tire replacements.
The How to Stay in Your Lane With Tire and Wheel Replacement, Powered by WTC and TIA session will take place on Thursday, November 2 from 2:00 p.m. – 3:00 p.m. in S226.
All WTC members are invited to the seminar to listen to TIA discuss tire and wheel replacement from an OE wheel and tire perspective. You’ll also hear from WTC as they tackle designing aftermarket wheels and tires to stay within OE standards, and walk away with an understanding of recommended guidelines to maintain safety and the integrity of the vehicle ride.
The session will be moderated by Brett Kinsfather, Strategic Partnerships Sr. Manager at Shopmonkey, and feature panelists Gary Ruede, Senior Product and Quality Management at Discount Tire; and Kevin Rohlwing, Chief Technical Officer at Tire Industry Association.
To register for How to Stay in Your Lane With Tire and Wheel Replacement, Powered by WTC and TIA, click here.
To view the full SEMA Show Education Program and to register for sessions, click here.