The SEMA Businesswomen's Network (SBN)'s charity auction of its 2021 Ford Bronco Wildtrak built exclusively by female automotive professionals and enthusiasts had a final winning bid of $59,600. The collaborative effort was a hit at the recent 2023 SEMA Show, and the week-long bidding war raised awareness for the SEMA Businesswomen's Network and the SEMA Cares charity effort.
A diverse group of female volunteers from various sectors of the automotive industry contributed to the project from its inception to its unveiling at the SEMA Show in 2022. Volunteers representing both U.S. coasts and Canada came from a wide range of cultural backgrounds and included veterans, students, multi-generational family duos including mothers and granddaughters, automotive technicians, race-car drivers and accomplished car-building sisters.
"This build really highlighted the talent and growing involvement of women in the automotive industry," said Nicole Bradle, SBN council director. "The decision to use this build to give back to the community through SEMA Cares was an easy one, and the positive effect it had on the women who participated and the connections they made will last a lifetime."
SEMA Cares is an organization focused on channeling the dedication and expertise of SEMA association members toward making a positive impact beyond the automotive community. Since its establishment in 2007, SEMA Cares has provided much-needed support and care to children and others in need. By auctioning the all-female-built Bronco this year, it hopes to expand the level of care it can provide in the coming years.
For more information about the SEMA Businesswomen's Network, visit www.sema.org/sbn.