SEMA Professional Restylers Organization (PRO) members have until Friday, July 25 to apply for the SEMA PRO Cup Challenge, which gives automotive restylers an exclusive opportunity to showcase their talents and craftsmanship at the SEMA Show.
As part of the competition, six companies will be selected to showcase their vehicle in the PRO booth in the Las Vegas Convention Center West Hall with the goal of showing restylers, dealers and accessory manufacturers the benefit of designing marketable packages rather than one-off vehicles. Companies that are selected for the competition will also receive assistance with vehicle transportation to and from the SEMA Show and detailing of their vehicles prior to placement in the booth.
To qualify for the competition, the vehicle’s accessory package must:
- Attract a wide range of buyers
- Be easy to replicate and profitable for the restyler and dealer
- Have a maximum MSRP price of $15,000
- Have maximum labor hours of 40 hours per package
- Have a wholesale cost no more than $12,500 to the dealer
Judges made of industry experts will select a PRO Cup Challenge winner based on the accessory package's marketability, ease of reproduction, creativity and profitability. SEMA Showgoers will vote for their favorite accessory package and recognize it with the People's Choice Award.
Visit the PRO Cup Challenge website at semapcc.com to learn about the program, past participants and to apply for the 2025 competition. Applications close July 25.
PRO is looking for member manufacturers to donate parts or offer parts at a discounted price to PRO Cup Challenge applicants. This is a great opportunity to showcase your products on the vehicles that are selected for the competition. Sign up here.