The SEMA Professional Restylers Organization’s PRO Cup Challenge is returning to the 2024 SEMA Show with six new vehicle builds that will showcase the talents of automotive restylers.
Now in its fifth year, the competition challenges automotive restylers to develop an accessory package for a new-model vehicle that is marketable, profitable, and easy to replicate. The goal of the program is to attract new car owners to accessorize their vehicles, and show fellow restylers, dealers, and accessory manufacturers the value of offering marketable packages.
The six PRO Cup Challenge finalists will have their vehicle displayed in the PRO Booth (#50203 in the West Hall) during the week of the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle’s marketability, ease of production, creativity, and profitability. Additionally, SEMA Showgoers are invited to visit the builds on-site and scan a QR code to vote for the winner of the People’s Choice award.
This year’s PRO Cup Challenge competitors are:
- Auto Trim Design of Utah, 2024 Hyundai Santa Fe
- Auto Trim Restyling, 2024 Toyota Land Cruiser
- Automotive Concepts, 2024 Chevrolet Silverado
- Classic Soft Trim Pittsburgh LLC, 2024 Toyota RAV4 XLE Hybrid
- Keystone Styling, 2024 Ford F150
- MARS of Billings, 2024 Ford Bronco
SEMA Showgoers have until 2 p.m. on Wednesday, Nov. 6, to submit their People’s Choice votes in the PRO Booth. The PRO Cup Challenge and People’s Choice award winners will be announced during the PRO Happy Hour on Wednesday, Nov. 6, from 4 to 5 p.m. in the PRO booth.
To learn more about the PRO Cup Challenge, visit www.sema.org/pro-cup-challenge.