The PRO Cup Challenge at the 2024 SEMA Show challenged automotive restylers to create and install an accessory package for a new-model vehicle that appeals to a broad audience.
The goal of the program is to show restylers, dealers, and accessory manufacturers the value of designing and offering a marketable package rather than a “one-time” vehicle.
Congratulations to Classic Soft Trim Pittsburgh on winning the PRO Cup Challenge with their restyled ‘24 Toyota Rav4 XLE Hybrid! The vehicle was selected by industry experts who served as judges.
Additionally, Auto Trim Restyling was crowned the PRO Cup Challenge People’s Choice Award winner with their ‘24 Toyota Land Cruiser LC250. The People’s Choice Award was voted on by SEMA Showgoers.
Thank you to everyone who participated in the voting and to the additional restylers who competed in the 2024 PRO Cup Challenge: Auto Trim Design of Utah (‘24 Hyundai Santa Fe), Automotive Concepts (‘24 Chevrolet Silverado), Keystone Styling (‘24 Ford F150), and MARS of Billings (‘24 Ford Bronco).
To learn more about the PRO Cup Challenge, visit www.semapcc.com. Questions can be directed to PRO Council Director, Denise Waddingham, at deniselw@sema.org.
Classic Soft Trim Pittsburgh’s ‘24 Toyota Rav4 XLE Hybrid
Auto Trim Restyling’s ’24 Toyota Land Cruiser LC250