The SEMA Professional Restylers Organization (PRO) has announced the six finalists that will compete in the 2024 PRO Cup Challenge. The competition, now in its fifth year at the SEMA Show, challenges automotive restylers to develop accessory packages for new-model vehicles that would take less than 40 hours to execute and have a wholesale cost no more than $12,500 to dealers.
Six restyled builds will be displayed in PRO's booth (#50203 in the West Hall) during the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle’s marketability, ease of production, creativity, and profitability.
Additionally, SEMA Showgoers can visit the builds and scan a QR code on-site to vote for the winner of the People’s Choice award.
The 2024 SEMA PRO Cup Challenge finalists are:
- Auto Trim Design of Utah
- Automotive Concepts
- Auto Trim Restyling
- Classic Soft Trim Pittsburgh LLC
- Keystone Styling
- MARS of Billings
In 2023, Chuck Graf of Auto Sunroof and Leather won the SEMA PRO Cup Challenge for his 2024 Subaru Crosstrek Premium build, which he dubbed “Ruff Rider” for its appeal to dog owners. The networking that resulted from entering the competition enabled Graf to meet more people who had great ideas.
“After the show, our company used the credibility of SEMA and winning the PRO Cup Challenge while promoting our business,” said Graf. “It was amazing to see customers perk up when they realized that the little shop they use in New York had a car in Las Vegas and won a competition at SEMA. Now, all our business cards say ‘2023 SEMA PRO Cup Challenge Winners.’”
SEMA Showgoers have until 2 p.m. on Wednesday, Nov. 6, to submit their People’s Choice votes in PRO's booth. The PRO Cup Challenge and People’s Choice awards will be announced during the PRO Happy Hour on Wednesday, Nov. 6, from 4 to 5 p.m. in the PRO booth.
To learn more about the PRO Cup Challenge, visit www.sema.org/pro-cup-challenge.