Applications for the 2024 PRO Cup Challenge are now open! Automotive restylers are encouraged to apply to showcase their build packages in the PRO Booth, #50203, at the 2024 SEMA Show. Build packages must meet these requirements:
- Select a new-body vehicle for package accessory installation designed to be attractive to a wide range of vehicle buyers, easy to replicate and profitable for both the restyler and the dealer.
- Maximum MSRP price of $15,000.
- Maximum labor hours of 40 hours per package.
- Wholesale cost no more than $12,500 to the dealer.
The six restylers selected to compete will receive designated exhibit space in PRO's SEMA Show Booth in West Hall, assistance with transportation to and from the Show and detailing of their vehicles prior to placement in the booth. Judges will select a PRO Cup Challenge winning vehicle based off on the vehicle's marketability, ease of reproduction, creativity and profitability; SEMA Showgoers will have the opportunity to vote for their favorite accessory package and recognize it with the People's Choice Award. The PRO Cup Challenge Winner and
People's Choice Winner will be announced and awarded during PRO's SEMA Show Happy Hour.
Auto Sunroof and Leather won the 2023 PRO Cup Challenge for the company's accessory package for the '24 Subaru Crosstrek Premium.
Applications are due August 9, 2024. If selected, you must complete and submit a build sheet with the basic idea of your package by September 6, 2024. Apply today!
To learn more about the program and view past winners and build sheets, visit www.sema.org/pro-cup-challenge. Questions can be directed to PRO Council Director, Denise Waddingham, at deniselw@sema.org.
VIP Distributing Company won the 2023 PRO Cup Challenge People's Choice Award for the company's accessory package for the GMC Yukon Denali.