The SEMA Motorsports Parts Manufacturers Council (MPMC) is proud to welcome the Council's newest Select Committee members.
Welcome Karen Orlandi of ProCharger!
A mechanical engineer turned marketing aficionado, Orlandi's passion for automotive started when she joined the Formula Car Team as a freshman at Cal Poly SLO. This led to a permanent position as Product Engineer at Garrett Turbochargers (technically Allied Signal then Honeywell) where, after a few years, Orlandi was given the opportunity to attend UCLA's MBA program on the company's dime. Here, Orlandi's passion for data-driven marketing was born. It was also a springboard for her career at Honeywell, advancing through roles like Competitive Intelligence Manager and Business Development Manager, where she performed division-wide internal consulting, reporting directly to the CMO. Looking to shift gears in favor of more work-life balance, Orlandi and her husband purchased a wine eCommerce business and moved to Northern California. After 12 years growing her marketing expertise, especially in eCommerce, Orlandi returned to the automotive industry by taking the Marketing Director position at ProCharger. With her three sons now entering teenage-hood, Orlandi looks forward to expanding her participation in an industry she's loved since 1995.
This is what Orlandi has to say about joining the MPMC Select Committee:"In this current chapter of my life, where I am pouring my heart and soul into the automotive aftermarket, volunteering for a SEMA committee is a perfect compliment. I've witnessed firsthand how MPMC has helped our company grow and improve, and I would love to be part of a committee that can bring a similar benefit to other brands and media."
Welcome Brian Lebarron of Fluidampr!
Brian LeBarron is a B2B Marketing Manager at Fluidampr. Throughout his 13-year tenure he has helped consistently grow the brand as an industry leader in harmonic dampers, both within SEMA/PRI and OEM. Lebarron is passionate about the automotive industry and brings over 25 years of motorsports experience. Focusing on education and dealer development, he's a sought-after collaborator for top trade publications, tech schools and distribution partners.
Lebarron is a graduate of the State University of New York, College at Fredonia with a degree in Business Administration / Marketing. Recently, he served as volunteer Vice President for his county's non-profit leadership development organization. There, he leveraged the innovative attitude and entrepreneurial spirit found in SEMA companies to help revive the organization. Prior, Lebarron briefly volunteered on the MPMC Select Committee before serving a grant funded college (non-SEMA member) position to assist in developing his hometown region manufacturing workforce development programs.
Lebarron resides in rural Western New York with his wife, Laura and three children. In addition to being car enthusiasts, they also enjoy four seasons outdoor living, hobby farming, music and art. As part, Lebarron owns and operates a professional photography art hobby business.
This is what Lebarron has to say about joining the MPMC Select Committee: "Volunteering is a calling. I wish to give back to the industry that has given me so much. With 13 years of SEMA/PRI industry experience, I bring unique strengths that leverages motorsports parts manufacturing best practices, creative leadership experience and a continuous learning mindset. Servant leadership is my philosophy. I prefer active listening and collaboration for the greater good. I believe every encounter is an opportunity to learn and grow from each other. As a Select Committee council member I will represent and work towards the collective benefit of MPMC members."
Welcome Mike Sanders of Edelbrock!
Mike Sanders is the Senior Director of Product at the Edelbrock Group.
Sanders strives to cultivate and foster teams of industry professionals using a high degree of efficiency, organization and motivation in work habits and professional image with a commitment to honesty, trustworthiness and ethical leadership.
Sanders is a performance enthusiast with a passion for drag racing. He spends his down time fishing, working in his shop and enjoying the outdoors with his family.
This is what Sanders has to say about joining the MPMC Select Committee: "I have worked in the automotive aftermarket for 23 years at iconic companies like Dart Machinery and Edelbrock. In this time, I have been mentored by and worked alongside industry pioneers at both companies. This experience has given me the unique opportunity to witness and learn from changes and challenges within our industry during my tenure. I have learned to navigate and engineer P&L solutions that help businesses thrive during the tough times and generate profitable growth during less challenging years. I'm honored to share my knowledge and experience to help our SEMA members and bring positive development to the future of our industry."