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New research from SEMA finds that almost half of all late-model pickups are modified with specialty-equipment parts.
The finding comes from the new "2022 SEMA Pickup Accessorization Report," which is available for download at www.sema.org/research.
The report is the SEMA Market Research's newest report, which helps industry members understand where the opportunities are and how to best connect with pickup accessorizors. Additionally, FLN members can access the recorded webinar during which researchers share highlights about the report at no cost.
The webinar features the SEMA Market Research analysts as they break down the findings, some of which include:
- Pickup owners spent $16 billion on specialty-equipment parts in 2021
- There are more than 29 million late-model (2010 and newer) pickups on the road, and about half of them are modified
- 62% of late-model pickup accessorizers buy off-road-focused parts for their truck
- 84% of late-model pickup accessorizers plan to make additional modifications in the near future
- 45% of specialty-equipment businesses see electric pickups as an opportunity
The report and the recorded webinar are available free to FLN members.