Understanding patents is essential for product development staff seeking to protect their R&D investment and avoid future legal issues. Patent knowledge helps team members identify potentially patentable ideas early in the design process, potentially leading to exclusive rights that protect the company's market share. By understanding patent criteria like novelty, utility, and non-obviousness, product development staff can collaborate more effectively with legal teams to secure patents for their innovations.
Additionally, understanding how to search for, read, and comprehend competitor’s patents assists in avoiding costly litigation, fostering a competitive advantage in the marketplace.
Click here to watch ETTN’s Virtual Education Session from February focusing on patent education or watch the recording below.
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