Additionally, the car care brand is also continuing a SEMA Show tradition with its daily vehicle wipe down program.

Tickets are required to attend events like Industry Night @ SEMA and SEMA Fest, as well as favorites like the Kickoff Breakfast and the Industry Awards Banquet. Secure your spot today!

By SEMA News Editors The Society of Collision Repair Specialists (SCRS) will feature seven new speakers during the IDEAS Collide Showcase (IDEAS) which has moved to a new day, Wednesday, November 6, during the SEMA Show in Las Vegas, Nevada. To register for Repair Driven Education (RDE) at the SEMA...

These appointments underscore the association's commitment to addressing the evolving needs of the automotive aftermarket and fostering innovation within the industry.

Get to know Nakita McGinnis, owner of SquatchCustom, in her interview with SEMA News.

How to tap into SEMA council and network activities at the show for personal, professional and business enrichment.

Reinhardt is competing in the all-women off-road navigation rally raid with Ford Performance alongside three-time X-CROSS class winner Melissa Clark.

By SEMA News Editors Tread Lightly! Renews Partnership With Jeepers Jamboree Tread Lightly!, the nonprofit dedicated to promoting responsible outdoor recreation and stewardship, has renewed its official partnership with Jeepers Jamboree. As an official partner, Jeepers Jamboree will continue to...

The Vanquish is the most powerful and fastest production car in the brand's 111-year history.